American Advertising

The Art of American Advertising 1865-1910 is an exhibition at the Baker Library of the Harvard Business School. Drawing extensively on its historical collections, the exhibition takes an analytical approach to the use of art in relation to its themes:: National Markets, Advertising Products, Trade Catalogs, Trade Cards, Souvenirs & Novelties, Scrapbooks & Collectibles, The Art of 'Posting',  Brand Name Management, and A Marketing Revolution.

The online version is extensively  illustrated and can be seen either as a series of illustrated essays, or as galleries.

(C) Harvard Business School. Baker Library

Meanwhile, the Winterthur Museum Library has impressive online content relating to its advertising collections, with thousands of images. The numbers attached to the suggested searches speak for themselves. This is a very rich resource: Book industries (83), Clocks and watches (328), Clothing and dress (235), Department stores/Dry goods (173), Food (261), Furniture (492), Jewelry (414), Medicine (187), Music (156), Pottery (59), Sewing (234), Stoves (114), Tobacco (149), Advertisements (125), Poster stamps (1840), Trade cards (4018), Textile fabrics (94).

There is more: much more: images of Bookplates, French candy wrappers, Funeral and Mourning Ephemera (the William Frost Mobley Collection), Indentures, Lantern Slides, and 171 calendars and 295 cigar labels from the Grossman Collection. The image quality is outstanding, with zoom enabling every detail of the printing process (chromolithography in the case of the Grossman collection) to be studied.

All collections have overviews, outlining their extent and scope. The Grossman Collection, which I was privileged to see many years ago in California, has c. 250,000 items of high-quality ephemera.

I also particularly like the click-through facility in all fields, which enables you to see images of trellis, for example, across the collections.

As described in a previous post, more than 900 trade catalogs are available through the Internet Archive.

Content is continually being added and subscriptions to RSS feeds are available at collection level.

Ephemera from the Anti-Apartheid Movement archive: Guest post by Lucy McCann

The Bodleian has rich collections of ephemera, apart from the John Johnson Collection, among its printed books and archives. I am very grateful to my archivist colleague, Lucy McCann, of the Bodleian Library of Commonwealth & African Studies, for this guest post about the ephemera which form part of the Anti-Apartheid Movement Archive.

Display box made of card for the badge produced for the ‘Nelson Mandela Freedom at 70’ campaign. The AAM aimed to get 1,000,000 people in Britain wearing the badge on Mandela’s 70th birthday, 18 July 1988. (C) AAM Archives Committee 

A website recording the history of the Anti-Apartheid Movement in Britain was formally launched on 20 March 2014. Funded by the Amiel & Melburn Trust and the Heritage Lottery Fund, 'Forward to Freedom: The History of the British Anti-Apartheid Movement, 1959-1994' (www.aamarchives.org)  summarises the history of the Movement and makes freely available a selection of documents and other items held in the Anti-Apartheid Movement (AAM) Archive in the Bodleian Library, University of Oxford.  The website gives a sample of the rich collection of printed ephemera within the archive dating from the Movement's origins in 1959 to the holding of the first democratic elections in South Africa in 1994, after which the AAM disbanded. 

Poster publicising an AAM demonstration on 

13 February 1972 against the Conservative 

government’s proposals for a settlement on 

Rhodesia which fell far short of majority rule.

 The Rhodesia Emergency Campaign 

Committee was a coalition of groups set up 

by the AAM.

(C) AAM Archives Committee 

Printed ephemera were key to the AAM's operations and effectiveness. Posters and leaflets rallied supporters to demonstrations and marches and raised awareness among the general public of campaigns such as the consumer boycott of South African goods and support for political prisoners. Much of the ephemera in the archive was produced by the AAM's head office in London (located from the mid-1980s at 13 Mandela Street) but the archive also includes leaflets and posters created by local groups around the country and others who gave support such as trade unionists, students, churches and professional groups ('Lawyers Against Apartheid', 'Architects Against Apartheid').  Leaflets, posters, postcards, greetings cards, catalogues and wrapping paper can be seen on the website.

The material on the website forms only a small proportion of the whole archive, the catalogue for which can be seen at http://www.bodley.ox.ac.uk/dept/scwmss/wmss/online/blcas/aam.html .

Poster to mobilise opposition to the all-white South African cricket tour planned for 1970. Along with Stop the Seventy Tour (STST) and the Fair Cricket Campaign, the AAM succeeded in forcing the Cricket Council to cancel the tour.

(C) AAM Archives Committee