Although very litte of the material is digitised, Story of a supermarket enables the user to explore several themes online, notably People, Places, Products and Progress. Within the Products theme, Advertising and War rationing are particularly fruitful for the ephemerist.
There are nice interactive pages too, encouraging the public to relate their memories of Sainsburys as employee or consumer, and Learning tools for children, especially KS2 teachers and pupils.
It is a good site to explore, but serious researchers will need to make an appointment.
|(C) Museum of London|