The American definition of trade card is slightly different to the English one, so these are not engraved or lithographed business cards but rather colourful, mainly chromolithographed, advertisements. 1,000 of 8,000 19th century trade cards from the
Baker Library (at the Bloomberg Center, Harvard Business School) have been catalogued as part of the Harvard University Library's Digital Initiative.
Catalogue records and images can be seen through the
Visual Information Access catalogue, VIA.
There is also an online exhibition from 2000:
An new and wonderful invention: the nineteenth-century American trade card.
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| Copyright 2004 by the President and Fellows of Harvard College |
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| Copyright 2004 by the President and Fellows of Harvard College |
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