Although predominantly American, there are many trade catalogues from other countries, notably c. 150 from England, including many from the 18th and early 19th centuries starting with East India House, 1750. Other countries represented are Austria, Canada, France, Germany, Ireland, Italy, Japan, Mexico, Northern Ireland, Portugal, Russia, Scotland, Singapore, and Switzerland.
The catalogue is divided into subject areas: Agricultural implements and machiney, Architectural building plans and materials, Art supplies, Brass goods, Ceramics and glassware, Clothing and accessories, Department and dry goods stores and misc, Ecclesiastical and funerary supplies, Entertainment, leisure activities and recreational goods, Food and refrigeration, Furniture, Garden and lawn supplies and ornament, Hardware, cutlery, utensils and hand tools, Iron and steel goods, Jewellery and clocks and watches, Lighting fixtures and electrical supplies, Measuring implements, Medical and health supplies, Musical instruments and supplies, Paint and varnish, Paintings and prints, Photography, Plumbing, heating and cooling equipment, Printers' equipment and publications, Silver and silver-plated goods, Stationery and office supplies, Statuary, Stoves, Vehicles and equestrian supplies, and Wall and floor coverings.
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Entries can also be found for the trade catalogues through the Winterthur Library online catalogue: Wintercat.