Sainsburys Archive at Museum of London

The Sainsburys archive is now hosted by the Museum of London, Docklands. It contains c. 16,000 items, documenting Sainsburys from its foundation in Drury Lane in 1869 to the present. A summary guide is online with hypertext links to further details of each category.
Although very litte of  the material is digitised, Story of a supermarket enables the user to explore several themes online, notably People, Places, Products and Progress. Within the Products theme, Advertising and War rationing are particularly fruitful for the ephemerist.

There are nice interactive pages too, encouraging the public to relate their memories of Sainsburys as employee or consumer, and Learning tools for children, especially KS2 teachers and pupils.
It is a good site to explore, but serious researchers will need to make an appointment.

(C) Museum of London